Charlotte, N.C.—CARSTAR, a network of independently-owned collision repair facilities, is continuing to build upon its network of collision repair facilities based in auto dealerships throughout the U.S. and Canada.
The trend is expected to continue in the coming years, as dealership owners look to improve their collision repair facility performance and profitability, CARSTAR representatives said. Today, nearly two of every five franchised dealerships operate collision repair centers, the National Automobile Dealers Association (NADA) reports.
At the 2020 National Automobile Dealers Association show, Feb. 14-17, at the Las Vegas Convention Center, CARSTAR will display its resources. CARSTAR will exhibit in the North Hall, Booth No. 6467N.
“As automobile dealerships focus on driving their sales and profitability in the very competitive new and used car market, they are looking for other dealership services to build their business,” said Dean Fisher, president of CARSTAR. “The fixed operations department, and particularly the collision repair services, represent a great opportunity for improved efficiencies and performance. However, most dealerships don’t have the resources to focus on building insurance business, maintaining the latest repair certifications, participate in new training, and marketing their services.
“That’s where CARSTAR comes in. We’ve created very dynamic partnerships with automobile dealerships that combine the local dealer’s brand name with CARSTAR’s proprietary operating procedures, insurance relationships and training programs. This allows CARSTAR to help deliver repairs, while the dealership can focus on selling vehicles. It also helps the dealership retain customer loyalty for future vehicle purchases.”