Whatever generation they are from, they all want the same thing — being recognized, appreciated and respected.
Posts published in “Columnists”
Major insurers like State Farm and Allstate may stop writing new policies for shop owners due to fears of massive losses from California wildfires.
The average response rate for direct mail is 4.4%, higher than email’s 0.12%, but these results rarely materialize after a single touchpoint.
As an industry, we must look at our business models and figure out now how to adjust to each generation.
Who are the Baby Boomers, what are their driving tendencies and what are the best ways to service them? Here are a few tips.
Maylan Newton, 67, died unexpectedly on Jan. 26. Maylan was ever present in our industry as a teacher, mentor and, above all, a friend, beloved by many.
Lawsuit alleges farmers are stymied in efforts to repair their own equipment or turn to local, independent repair providers, a potential roadmap for the automotive aftermarket's Right to Repair efforts.
