Aftermarket Matters — B2B Automotive Aftermarket Digital Publication
Aftermarket Matters was founded by Rob Merwin, former editor and deputy publisher of the now-closed industry stalwart publication, Parts & People, in order to continue its mission of providing timely news and information to the aftermarket community.
We deliver a weekly newsletter serving regions that include the Northwest, Northern California, Southern California, Rocky Mountain, and Midwest. Our coverage examines national trends and how they affect aftermarket businesses on the street while illuminating the opportunities and challenges they present every day.
We also support and promote regional training and industry events — both technical and management — to further serve our communities, from local shop owners to national manufacturers.
Aftermarket Matters addresses all levels of the supply chain — manufacturers, distributors, jobbers, parts departments, and service and repair shops — for both mechanical and collision markets, and shares and cultivates ethical and profitable automotive business practices with content that celebrates business development, best practices and business success stories across the industry.
We Target Your Market
The reach you need — the audience you want. Aftermarket Matters is an advertising and marketing platform that provides visibility and branding to readers in each individual region and beyond with quality content and targeting capabilities.
Connecting our engaged shop owners and managers to marketers through Aftermarket Matters’ digital, mobile and social platforms presents singular advertising and sponsorship opportunities for the supply channel to reach high-quality customers and alignment with best-in-class content.
Our advertisers add credibility to their brand by sharing their message with our audience of business owners and managers, who decide what products and services to use in their businesses and who rely on us to provide the information they need to continue to grow professionally and within their communities.
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