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ESi to offer no-charge webinars weekly, beginning Tuesday, April 21 through June 23

Tuesday, April 21, 2020, 11:00 AM – 12:00 PM (PST)

How to Handle Stressed-out Customers: A Guide to Helping our SA and Other Front-line Staff

These are challenging times and everyone is feeling the impact. Some people deal with it better than others. When the ones who aren’t dealing with it well come into our shops, how can we help our front-line staff help them? We will take a look at some examples and share tactics and some simple ways of turning things around before they even start heading south. Many people are scared and frustrated and we can help ease some of that for them if our staff knows what to do. 

Registration link: 

April 28th, 2020, 11:00 AM – 12:00 PM (PST)

The Net Profit Crisis 

Net profit is the money that ensures the future of your business. In times of crisis, net profit is the money that supports the continuation of business. In addition, net profit leads to less stress, better health, and a positive environment. This webinar will illustrate the importance of focusing on the correct net profit.

Registration link:

May 5th, 2020, 11:00 AM – 12:00 PM (PST)

Ramping (Back) Up – Adapting For a New Normal

We have just come through one of the biggest challenges in our lifetime. Whether you were closed or open during the Stay-in-place mandate, business and peoples’ attitudes are not the same. In this session, we will address several things to do to quickly ramp up your business and how to adapt to the new normal.

Registration link:

May 12th, 2020, 11:00 AM – 12:00 PM (PST)

Confident Selling

What’s the difference between a Service Writer selling 50% and one that sells 90% of their attempted sales? In short, Confidence! Confidence selling is the key to most GREAT sales individuals. Join Team ESi for a class in Confidence selling, the Techniques, the Attitude and the results you should expect.

Registration link:

May 19th, 2020, 11:00 AM – 12:00 PM (PST)

Profit Strategy Influencers

You need to understand the realities of what really affects your profits. Every decision is influenced by something. Frequently those influences have a negative impact on profit. This webinar will focus on properly pricing labor and parts sales. With an emphasis on making positive influencers a priority. 

Registration link:

May 26th, 2020, 11:00 AM – 12:00 PM (PST)

Simple SOP’s 

Facing the need to create a set of complete Standard Operating Procedures for any business can be overwhelming. It’s easy to put off, but at this time in history, we have been shown just how important it is to be well prepared. This webinar will break it down into simple, actionable steps. We won’t sugar coat it, though, because we know how much effort goes into an SOP. We want to give you the tools and encouragement you need to start to take this seriously without falling into the rabbit hole of overwhelm. 

Registration link:

June 2nd, 2020, 11:00 AM – 12:00 PM (PST)

Close One More Sale a Day

While it may seem impossible to make one more sale a day. The evidence is most stores could easily make another sale and realize improvements in all the critical key performance indicators we measure. This webinar looks at the opportunity and benefits of closing one more sale a day. Registration link: Https://

June 9th, 2020, 11:00 AM – 12:00 PM (PST)

Handling the Phone Shopper 

Everyone seems to be struggling with the number of phone calls you get every day asking for a price. The customer today is better informed and in many cases has the same information you do about the repair of their car. We’ll explore some different ideas and procedures to get back to the value of the service you perform and to build relationships with these telephone shoppers. Convert the callers into customers. Learn how to build trust. Build value before the car is in the shop. Why quoting price is not always a good thing. Understand your differential and how to use it. Use Constative and Relationship selling to build trust. 

Registration link:

June 16th, 2020, 11:00 AM – 12:00 PM (PST)

The Vehicle is fixed. Now what?

Fixing/servicing a vehicle is the easy part. (Really! It is!) The tougher part is how to impress the customer so much they will always come back to you and refer you to others. In this workshop we explore the various methods of giving that little extra, creating a great experience and keeping your shop “top of mind” of your customers. The goal is to make your shop a “habit” for your customers to return again and again.

Registration link:

June 23rd, 2020, 11:00 AM – 12:00 PM (PST)

Creating a Powerful Shop Culture Guide 

You want your shop to be a representation of you and your values. When you create a Culture Guide, your team will have a clear direction on what that looks like in action every day on the shop floor. This webinar will break it down into actionable steps with an outline to give you the incentive to get this critical aspect of your business completed. 

Registration link:

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