Until now, AISIN’s aftermarket products have been limited to in-house brands — now it will be universal service provider of parts
Las Vegas—AISIN Corporation company executives have introduced a new Americas-focused aftermarket company: AISIN Aftermarket & Service of America, Inc. This new company will form through a merger between AWTEC — an AISIN company focused on transmission remanufacturing — and the aftermarket business unit of AISIN World Corp. of America (AWA).
Expanding globally
Until now, AISIN’s aftermarket products have been limited to in-house brands. Going forward, AISIN will grow its inventory and become a universal service provider of parts for the automotive aftermarket. New additions will complement and enhance its current lineup which includes cooling systems, drivetrain products, steering and suspension, chemicals and fluids, and more.
It will also look to source maintenance related items, such as wiper blades, high quality lubricants, batteries, tire accessories, wheel balancers, car lifts and more to bolster its AISIN portfolio. Other equipment such as tools and paints will also be available for vehicle maintenance.
“This evolution in the way we do business in the global aftermarket will transform the experience for our customers, giving them access to a wider variety of parts and more comprehensive service offerings,” said AWA President and CEO, Scott Turpin. “There are many exciting developments underway at AISIN.”
The AISIN Aftermarket business currently has 36 locations in 17 countries; each region will strategically determine which parts best serve their respective customers.
“AISIN first began serving the automotive aftermarket in the 1970s. Since then, our product lineup has steadily grown to meet customer demand,” said Masahiro Shiiya, president of AISIN Corporation’s Global Aftermarket company. “What we’re seeing in today’s market is an opportunity to evolve – to leverage our comprehensive strengths and global network to further support the global automotive community.”
Enhancing locally
AISIN Aftermarket & Service of America, Inc. will operate as a stand-alone company focused on both aftermarket sales business and growing remanufactured product business. The restructure is planned to be completed in April 2025.
With its creation, AISIN leadership will expand its manufacturing capabilities for service parts, leveraging and uniting the combined expertise of AWTEC and AWA Aftermarket Sales. Operations will also be streamlined and optimized to increase efficiencies and better position the aftermarket team for growth.
“Agility has become key to success in the aftermarket business and this merger makes us more nimble and more flexible,” said AWA Senior Vice President of Aftermarket Sales, Dwayne Bates. “Beyond opening doors to more opportunities and strengthening our alignment internally, the restructure should be seamless to our customers and suppliers.”
The leadership team for the new company will include Turpin, Bates and General Manager, Tomoyuki Furuta. Jobs and facilities are not expected to be impacted as a result of the spin off.
Beyond servicing North America, AISIN Aftermarket & Service of America, Inc. will work with AISIN Sales Latin America (ASLA) – which is wholly owned through AWA following the recent acquisition of business assets of strategic partner, Leon Import, S.A – in South America. Since its establishment, ASLA was able to shorten product delivery lead time and improve customer service, resulting in significant business expansion and aftermarket sales in the region.
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