Domestic nameplates generated nearly $20 billion of DIY product sales at user-price last year, almost 75% of light vehicle DIY volume.
Posts tagged as “DIFM”
New study finds significant differences on how to best communicate with Millennials, Gen Xers and Baby Boomers.
Generational changes alter Do-It-For-Me vehicle repair volume with Gen Z expected to have significant impact by 2025.
The growing vehicle population and expanding DIFM sales should have triggered a surge in the nation’s bay population. However, the opposite has occurred.
