“This creates new opportunities for shops to keep more work in-house, increase revenue and better serve their customers,” says Mitchell 1’s Cami Hermann
San Diego—Mitchell 1 has introduced ProDemand+, an add-on to ProDemand that brings OEM mechanical and auto body-related repair information together in one platform.
Designed to help mechanical repair shops expand their service capabilities, ProDemand+ provides access to OEM procedures and specifications covering body and frame repairs, materials and paint, and refinishing. It complements ProDemand’s mechanical diagnostics, repair and maintenance information.
“Today’s vehicles are more interconnected than ever, and the line between mechanical and body-related repairs continues to blur,” said Cami Hermann, marketing director for Mitchell 1. “ProDemand+ gives mechanical shops access to expanded OEM repair information to confidently evaluate and take on certain body-related repairs they may have previously outsourced.
“This creates new opportunities for shops to keep more work in-house, increase revenue and better serve their customers.”
For mechanical repair shops, the benefits extend to body-related work they routinely encounter, such as replacing bumpers, mirrors, sensors and other body-mounted components.
These repairs often involve advanced driver assistance systems, or ADAS, that require precise sensor positioning and calibration. ProDemand+ helps technicians identify OEM requirements, research related vehicle systems and understand the full scope of a repair before work begins.
While shops may continue referring major collision and structural repairs to qualified specialists, expanded OEM information helps them determine which body-related repairs are within their capabilities, based on their equipment, training and expertise.
This broader access to repair information also helps shops identify related requirements upfront and minimize unnecessary referrals, saving customers time and simplifying the repair process.
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