Campaign highlights the convenience of sourcing multiple categories from one brand and consolidating them onto a single pallet, simplifying purchasing, shipping, and receiving
Memphis—Highline Warren, a North American vertically integrated distributor of maintenance products, has announced the launch of a new multichannel creative campaign for its proprietary Prime Guard brand, ahead of the Automotive Aftermarket Products Expo (AAPEX) 2026, November 3-5, in Las Vegas.
The “All You Need. All in One Place.” campaign supports the refreshed Prime Guard brand by showcasing its comprehensive automotive maintenance portfolio. The campaign highlights the convenience of sourcing multiple categories from one brand and consolidating them onto a single pallet, simplifying purchasing, shipping, and receiving.
The campaign will also have a prominent presence throughout Las Vegas in the lead-up to and during the show, including digital displays at the event venue and mobile advertising surrounding AAPEX.
Prime Guard offers more than 1,800 products spanning motor oils, filters, antifreeze, diesel exhaust fluid (DEF), windshield washer fluid, wiper blades and more.
Prime Guard is part of Highline Warren’s broader portfolio of brands and exclusives, which also include Sprayway, Rain-X windshield washer fluid, Mobil1 filtration products, and BlueDevil.
The multichannel campaign features video and digital creative designed to reach automotive aftermarket distributors, retailers and service professionals through social media, search advertising, and media channels.
AAPEX attendees can visit Highline Warren at Booth V3619 to learn more about the new Prime Guard campaign and its full portfolio.
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