Las Vegas—PPG, with its “PPG Unleashed” booth theme captured the attention of scores of visitors at the recent SEMA Show in Las Vegas. The annual event attracts automotive industry professionals from around the world, and this year more than 100,000 show goers came to check out the latest innovations.
“This was one of the most exciting displays we’ve ever had at SEMA,” said Rick Westerlund, PPG director of marketing, automotive refinish, U.S. and Canada. “In the custom car world, the street is where the action is, and PPG took it to the streets at the show.”
Hot Dog Kustoms in Temecula
A 1959 Chevy Impala painted by Pete “Hot Dog” Finlan with Vibrance Collection colors at his shop, Hot Dog Kustoms, in Temecula, Calif., featured a sleek candy finish. Finlan turned to DELTRON 2000 Basecoat, Vibrance Collection Big Flake silver and gold colors and EnvirobaseHigh Performance EC700 One Visit Production Clearcoat to get the look he wanted. Finlan also reacted to the PPG booth, “It was supercool with lots of colors, and the attendees enjoyed the cars and artwork. Great show. I was glad to be there.”
Unique Twist Auto Body and Paint in Burbank
“Motown” was a 1963 Chevy Impala painted in Gold Candy by Richie Valles at his Unique Twist Auto Body and Paint in Burbank, Calif. Valles owns the car and applied Envirobase High Performance waterborne basecoat Vibrance Collection gold and copper toners topped with Envirobase High Performance EC700 One Visit Production Clearcoat to create a custom finish.
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