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Dealer foundation partners with ASE Connects to build California’s tech workforce

Through December 31, all shops and dealerships can access ASE Connects, CNCDA partner dealerships will then continue to receive discounted access

Leesburg, Va.—The California New Car Dealers Association (CNCDA) Foundation and ASE Connects have announced a new partnership focused on helping California dealerships build relationships with schools and students who are shaping the future of the automotive workforce.

ASE Connects is a growing network of shops, dealerships, instructors and students, offering workforce development tools designed to support the long-term health of the automotive industry. Through Dec. 31, all shops and dealerships can access the platform through its current free trial promotion.

After the trial period ends, CNCDA Foundation partner dealerships will continue to receive discounted access to ASE Connects through their collaboration with ASE.

Building a Workforce That Lasts

California dealerships are facing a familiar challenge, too many open technician roles and not enough young people entering the trades to fill them. The shops making real headway are the ones investing in school relationships now, before the shortage becomes unmanageable.

The CNCDA Foundation has spent years building career pathways for the next generation of automotive service professionals through apprenticeships, pre-apprenticeships, internships and career day events across the state.

The partnership with ASE Connects deepens that work, giving California dealerships a direct way to engage with local auto and diesel training programs, identify emerging talent and support students from the classroom to the shop floor.

California’s franchised dealerships who are interested in the free trial can sign up at wrenchway.com/partners/cncda.  

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