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Service King and Allstate donate car to Guidance Center to benefit Long Beach families

Long Beach, Calif.—Service King Collision and Allstate Insurance have collaborated to benefit
local charity, The Guidance Center of Long Beach, through the National Auto Body Council’s Recycled Rides program.

The two organizations handed over keys to a newly refurbished 2013 Nissan Altima, plus car seats, to contribute to The Guidance Center’s overwhelming demand of transporting children to and from service appointments.

The ceremony took place Thursday, Aug. 15, inside the San Juan Capistrano location of Service King.
The Guidance Center is a nonprofit organization founded in 1946 that provides comprehensive mental health treatment to the community’s most disadvantaged children and their families struggling with mental illness and abuse, leading them toward a positive and productive future.
“The children and families we serve do not always have access to stable and safe transportation or housing. This generous donation will help us provide comprehensive mental health treatment to our community’s most disenfranchised children and their families by bridging the gap that transportation and housing barriers often create for clients seeking care,” says The Guidance Center CEO Patricia Costales, LCSW. “This donation represents access to hope and help for the families we serve.”

Recycled Rides is an initiative developed by the National Auto Body Council (NABC) that provides restored vehicles to individuals and families in need all over the country. Recycled Rides members work with nonprofits to repair and donate vehicles to families and service organizations in need.
“Service King is dedicated to giving back to the community. It is extremely fulfilling to our team to help local families in need find hope, which is what The Guidance Center of Long Beach is all about,” says Service King Market Vice President Brian Cronk.


Service King has a longstanding partnership with the NABC and has consistently donated vehicles through the Recycled Rides program for more than 10 years. One of the organization’s most memorable contributions includes the donation of over 40 vehicles to families in need on the same day in celebration of Service King’s 40th Anniversary. The organization will continue to restore vehicles through the program and has several donations slated for the remainder of the year.
Local Allstate agent Cheryl Binns joined Service King’s Director of Operations Heidi Foster at the unveiling to present keys to The Guidance Center. Allstate Insurance has been involved with the Recycled Rides program since 2010. In 2018 alone, Allstate donated 122 vehicles to military service members, veterans and others in need of transportation.

“Allstate is involved in the community year-round and when we heard The Guidance Center’s story, they were a natural fit for a recycled ride,” said Allstate Agency Owner Cheryl Binns. “Giving back to the communities we serve is part of our DNA and I’m thrilled to have this opportunity to make a difference for The Guidance Center and all of the children and families they serve each and every day.”

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