Executive Director Jeff Lovell says aftermarket coming together to provide solutions and answers in wake of coronavirus.
Aftermarket Matters
I’m 77 years old, have been an auto mechanic for 60-plus years and ran my garage for 44 years in downtown San Francisco. During that time, seven things occurred that caused business to slow to a crawl, though none as severe as this one.
We need to become better business owners and leaders, and avoid making emotionally decisions. There’s so much information and disinformation out there that we’re making decisions before we know how it’s all going to play out.
The following tips for shops was forwarded to Aftermarket Matters Weekly by Steve Horvath, of Jeno's Auto Service in Littleton, Colo. It originated from Randy Pickering, owner of Pickering's Auto Service in Lakewood and Arvada, Colo., who is also an Elite coach. Both are former chairmen of ASA Colorado.
“Customers want to believe that an estimator cares about their problems and needs. They want to know that someone is explaining and educating, not selling.”
The National Institute for Automotive Service Excellence (ASE) is hosting a free webinar on Thursday, March 26, entitled “ASE Section 609 Update and Other MVAC Service News.”
Most shops “sell” parts and labor with dollars attached to it as their value. However, what customers really want to buy is peace of mind.
