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Independent repair shops report how much they use private label brands

Shops say they expect to increase frequency of private label parts as inflation pressures affect customer bases

Naperville, Ill.—IMR Inc. spoke with 500 independent automotive repair shops in July about their purchase frequency and use of private label brands as well as the reasons why they use private label brands.

For the first eight months of 2022, private label part purchases at independent repair shops remained steady at an average of 36.2%. Smaller shops tend to purchase more private label brands (39.5%) than larger shops (35.9%). The percent of shops reporting they’ve increased their purchasing of private label brands has increased to 77.4% from 75.4% in 2021.

Over the next year, 75.8% of independent repair shops expect to increase their private label parts purchases, up from 73.6% previously.  

Independent auto repair shops cited inflationary pressure effecting their customers as the primary reason for the expected increase in purchases of private label parts. In 2020 and 2021, the pandemic drove customer uncertainty and behavior. In the 2022 survey, the pandemic was no longer mentioned as a driving factor. Notably, the majority of the shops that stated their customers were having financial difficulty due to inflation were the same shops that reported their customers were proactively asking for lower cost parts.

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