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Hyundai donates $50,000 to NADA Foundation’s Workforce Initiative

Tysons, Va.—Hyundai Motor America has contributed $50,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative.

“We really like the NADA’s new approach to getting young people excited about being technicians, and Hyundai is committed to working side-by-side with NADA to accomplish this,” said Barry Ratzlaff, vice president and chief customer officer for Hyundai Motor America. “High school students, their advisors and parents need to know that today’s cars have more computing power than the systems that guided the Apollo astronauts to the moon. Working on them involves a lot of high-tech problem solving and tools. Techs can make a great living and there are always new skills to learn.”

In 2019, the NADA Foundation launched the initiative that features a new website, nadafoundation.org, which includes the first and only interactive U.S. map of training and scholarship opportunities available for aspiring technicians, as well as videos of technicians highlighting what they like about their dealership careers.

“Automotive technicians keep our families mobile and company fleets running by providing the necessary maintenance and repairs to our customers’ cars and trucks,” Sykora added. “These technicians have life balance and the means to provide financial stability for their families. Seeing them grow in knowledge and skill in a job they enjoy is heartwarming to an employer.” 

To date, other contributions to the NADA Foundation’s Workforce Initiative include $100,000 from Toyota Motor North America, $50,000 from PACCAR (Kenworth and Peterbilt), $50,000 from the National Auto Auction Association, and $25,000 from Porsche Cars North America.

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