Independent automotive aftermarket also seeks OEM repair data to level the playing field with dealership service and repair centers.
Aftermarket Matters
The average response rate for direct mail is 4.4%, higher than email’s 0.12%, but these results rarely materialize after a single touchpoint.
Attendees of the Auto Value & Bumper to Bumper event also connected with suppliers and explored the latest tools and technologies.
The most significant trend to emerge in the state is the shift in consumer preference within the alternative powertrain sector.
Instructor Larry Hourcle helps identify and eliminate time drains, such as inefficient job write-ups, disorganized workspaces and poor communication.
Established in 1962, family-owned Robertson Tire company operates 14 locations across Oklahoma, and serves individual drivers to fleet operators.
Having received the approval, the company expects the sale by Feb. 28.
