Presentation will highlight the importance of customer review management for shops looking to attract new business

San Diego—Mitchell 1 will host a free webinar on Wednesday, Oct. 2, at 11 a.m. PST/ 2 p.m. EST, where they’ll discuss online strategies for auto shop marketing. The webinar, “Accelerate Business Growth with Exceptional Customer Experiences,” will highlight the importance of customer review management for shops looking to attract new business. Registration is now open here.

“In any business, customer reviews are like gold. They can mean the difference between a business that thrives and one that fails,” said Marcus Mackell, director of Mitchell 1’s SocialCRM shop marketing services. “But it’s not just about receiving customer reviews — it’s about paying attention to what customers are saying and effectively responding to their reviews, whether the feedback is positive or negative.”

As the host, Mackell will demonstrate how SocialCRM simplifies review management with timely notifications though Mitchell 1’s Manager SE shop management system. He will be joined by co-hosts Tim Fioroto, COO/co-founder of SureCritic review services, Ric Morin, owner of Motorcar Alternatives, and Alec Bartley, Mitchell 1 marketing support agent.

During the webinar, attendees will learn how to:

Capture and respond to customer reviews
Save time by automating suggested review responses
Optimize their online presence to help grow business
Increase revenue through targeted social media engagement

Among the highlights will be the Google ReScore feature, which is available through SocialCRM’s LocalSearch service. The feature enables shops to respond to Google reviews directly from their SureCritic dashboard and transform those not-so-great customer reviews into positive customer experiences.