Enables consumers to snap a photo of their tire with a smartphone and receive an instant replacement quote from dealerships, tire retailers and repair facilities
Irving, Texas —TraXtion has announced the launch of TireSpec, an AI-powered website and smartphone solution available to dealerships, tire retailers and automotive repair facilities that works without the need for additional hardware.
TireSpec enables tire shoppers to transform a simple smartphone photo into an instant replacement tire quote without downloading an app, manually entering tire information, or leaving the business’s website.
Embedded directly into an existing automotive retailer’s website, TireSpec enables consumers to simply tap a button, photograph their tire with their smartphone, and receive replacement tire recommendations and pricing in seconds.
It can be accessed anywhere on an existing website, on both mobile devices and even desktops via QR code scanning or by clicking a button. There is no app to download, no tire size to manually enter, and no need to know the vehicle’s trim level, VIN, or tire specifications.
Using advanced artificial intelligence, computer vision, and a proprietary optical character recognition (OCR), the TireSpec website widget reads the tire sidewall directly from a smartphone photo and instantly identifies the tire specifications needed to generate accurate replacement recommendations and pricing.
Unlike traditional online tire search tools, TireSpec lets the tire become the search engine. Consumers no longer need to decipher sidewall markings, search through multiple menus, or enter confusing alphanumeric tire sizes. Instead, a single image becomes the starting point for the entire purchasing process.
Key Benefits of TireSpec Include:
• Embeds directly into dealership and repair facility websites, no new hardware needed.
• No mobile app or software download required.
• AI-powered tire sidewall recognition using a smartphone camera.
• Automatically identifies tire make, model, size, and other key sidewall information.
• Integrates with leading tire distribution and inventory software platforms for real-time inventory, pricing, and product availability.
• Generates instant replacement single or multi-tire comparisons.
• Eliminates manual tire size entry.
• Mobile-first experience designed for today’s consumers.
• Keeps shoppers on the dealership, tire retailer or repair facility website.
• Reduces website abandonment during the tire buying process.
• Converts website traffic into qualified tire sales opportunities and service appointments.
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