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Circana announces award winners for highest gains in U.S. aftermarket share

Winners were recognized at AAPEX across key segments, determined by gathered sales data from a diverse panel of retailers

Las Vegas—Circana has announced the winners of its eighth annual Automotive Aftermarket Performance Awards. The awards were presented at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nov. 3-5.

These awards recognize brands that have achieved the highest gains in United States market share across key segments of the aftermarket and replacement tire industries.

Circana determined winners in the categories of accessories and appearance; chemicals, additives and fluids; maintenance and repair; and core tires using its Retail Tracking Service, which gathers sales data from a diverse panel of retailers, including automotive specialty, mass market, tires, e-commerce, and more.

“Even amid ongoing economic uncertainty, the automotive aftermarket remains a resilient and vital sector, supported by consumers’ continued investments in vehicle maintenance and repair,” said Steve Flavin, president of Circana’s automotive practice. “This year’s honorees demonstrated a deep understanding of market dynamics and customer needs, enabling them to outperform and drive meaningful growth.”

Circana 2026 Automotive Aftermarket Performance Awards

Winners for Top U.S. Market Share Increase

Super CategoryWinner
Accessories & AppearanceChemical Guys
Chemicals, Additives & FluidsMobil 1
Maintenance & RepairNOCO Companies

Source: Circana, Retail Tracking Service, 12ME August 2026, dollar share change among brands with at least $10 million in annual sales

CategoryWinner
Performance ChemicalsChevron
Antifreeze/CoolantPEAK
Passenger Car/Light Truck TiresMichelin
WipersRain-X

Source: Circana, Retail Tracking Service, 12ME August 2026, dollar share change among brands with at least $10 million in annual sales

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