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Advance announces first-to-market 12-volt DieHard battery for hybrids and EVs

Introduction offers 30 percent more cycling vs. standard AGM batteries and provides stable performance to end of life

Raleigh, N.C.—Advance Auto Parts has announced the introduction of DieHard EV with xEV by Clarios, becoming the first auto parts retailer to sell 12-volt batteries designed specifically for hybrid and electric vehicles.

DieHard EV batteries are a low-voltage technology designed to provide reliability, durability and safety for all hybrid and electric vehicles, which place more demand on their low-voltage batteries. To address this, DieHard EV batteries offer 30 percent more cycling vs. standard AGM batteries and provide stable performance to end of life. Additionally, their construction helps assure safety functions such as brakes, steering and lighting remain operational during an emergency.

DieHard EV extends the AGM technology UL validated earlier this year that significantly reduces the environmental impact and resources needed to manufacture. All DieHard AGM batteries contain a minimum of 94 percent post-consumer recycled polypropylene and lead content using a closed-cycle mass balance system.

DieHard EV arrives as the hybrid and electric automobile segments maintain significant growth and manufacturers continue to plan and forecast increased production of hybrid and electric vehicles for decades to come. In 2021, electric vehicle purchases in the U.S. jumped 83 percent from 2020 and hybrid vehicle purchases increased 76 percent.

With hybrid and electric vehicle production and purchases increasing, the need for owner education has become more pronounced. In a survey of electric vehicle owners by Clarios, 84 percent did not know their automobile uses both high-voltage lithium and low voltage (12-volt) AGM batteries.

In a national survey of motorists commissioned by Advance, 51 percent of electric vehicle owners reported ownership of their vehicles as 3 to 5 years — prime replacement time for 12-volt batteries and 81 percent said it is important to have a 12-volt battery designed specifically for electric vehicles.

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