MEMA Aftermarket Suppliers releases final details for its Oct. 4-6 event that explores technologies reshaping the industry
Research Triangle Park, N.C.—MEMA Aftermarket Suppliers released final details of its upcoming 2026 Aftermarket Technology Conference (ATC), the longest-running and most comprehensive technology event in the North American aftermarket industry.
Scheduled for October 4-6 in Dallas, the conference brings together forward-thinking professionals from the automotive, commercial vehicle and remanufacturing sectors to explore technologies reshaping the industry.
From e-commerce and data analytics to artificial intelligence, ADAS, EV charging, AR/VR, blockchain, remote diagnostics, digital marketing, product information management and additive manufacturing, ATC delivers a comprehensive look at the technologies defining tomorrow’s aftermarket landscape.
What Attendees Can Expect
Future-Focused Presentations: Subject matter experts and industry thought leaders will deliver timely, insight-driven sessions spanning the full spectrum of aftermarket technology. Attendees will gain actionable intelligence to help their organizations stay ahead of rapid technological change.
Networking: ATC offers opportunities to connect with fellow technology professionals from across the automotive aftermarket ecosystem, fostering collaboration and meaningful business relationships in an environment designed for engagement.
Live Technology Demonstrations: Attendees will experience hands-on demonstrations of the latest innovations shaping the industry, providing real-world context on how emerging technologies are being applied today.
Second Annual MEMA Aftermarket Startup Challenge: One of the conference’s most anticipated events returns for its second year. Innovative startups will pitch groundbreaking products and solutions to a live audience and a panel of venture capital judges, who will vote in real time to select the winner. This competition highlights the entrepreneurial spirit driving the next wave of aftermarket innovation.
Innovation and Think Tank Awards: ATC will once again host the annual Innovation and Think Tank Awards, celebrating outstanding contributions and visionary thinking that advance the aftermarket industry. These awards recognize individuals and organizations pushing boundaries and setting new standards for excellence.
The ATC will take place at the Omni Frisco Hotel at The Star, home of the Dallas Cowboys’ practice facility. To register, visit MEMATech.org.
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