ASE offers a variety of sponsorships that will allow companies and organizations to connect directly with 300 plus high school and college auto, collision and truck instructors
Leesburg, Va.—Numerous sponsorship opportunities are available for the 2026 ASE Instructor Training Conference scheduled for July 20-23, in Frisco, Texas, outside of Dallas.
“Sponsors of our event will get front-row access to the largest automotive instructor training conference in the nation,” said Mike Coley, ASE Education Foundation president. “We offer a variety of sponsorships that will allow companies and organizations to connect directly with 300 plus high school and college auto, collision and truck instructors.”
One of the primary benefits is participation in the sponsor expo on Tuesday, July 21. Attended by conference participants, ASE board members and industry partners, the sponsor expo is an ideal way to meet one on one with instructors from across the country. ASE supplies food and drinks for the expo so sponsors only need to supply information and door prizes.
Another opportunity for sponsors is the technical update training that instructors receive throughout the day on July 21-23. Although companies do not need to be a conference sponsor to present at the conference, sponsors who choose to present will receive first choice of training session dates and times. Sponsors can also make two presentations.
The largest event of its kind, the ASE Instructor Training Conference is presented by the ASE Education Foundation and offers more than 20 hours of technical update training with separate tracks for auto, medium/heavy truck and collision repair instructors. Last year, this premier national training event was attended by nearly 300 high school and college instructors from auto, truck and collision repair programs from across the country.
For more information about sponsorships, contact George Arrants, vice president of the ASE Education Foundation at george.arrants@aseeducation.org. To learn more and register for the 2026 ASE Instructor Training Conference, click here.
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