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ASA Colorado 2024 Summit to feature training for techs, advisors and leaders, Jan. 27

Engage with top trainers throughout the day, network and build community with the best and brightest; early-bird registration discount ends Dec. 31

Denver—ASA Colorado is back again for the new year with its annual Summit, featuring a full day of training at the Lincoln College of Technology in Denver on Saturday, Jan. 27. Training for technicians, service writers, managers and leaders will feature classes led by nationally recognized industry experts. Note that early-bird registration ends Dec. 31.

Technician Classes

 Course TitleInstructor
 Voltage Drop TestingSteve Hatch, Lincoln Tech
 Advanced Electrical TrainingTom Smith, Carquest/Advance
 Intro to Lab Scope [bring your own scope, limited space]Oscar Gomez, Master Automotive Training
 Advanced Lab Scope [bring your own scope, limited space]Oscar Gomez, Master Automotive Training
 Diesel Emission DiagnosticsTony Salas, Powertrain
 Hybrid and EV DrivetrainJake Sorensen, NAPA Autotech
 Hybrid and EV – AC DiagnosticsJake Sorensen, NAPA Autotech
 Diesel Aftertreatment System Operation and DiagnosticsTony Salas, Powertrain
 Emission Diagnostic IssuesGerry Truglia, TST Seminars
 Solving Tesla Drivetrain IssuesSeth Thorson, EuroTech
 Tesla Hand On (with cars in bays)Seth Thorson, EuroTech
 Understanding Scanners & Lab Scopes (beginner)Keith Wray & Jason Gabrenas, Snap On
 Understanding Scanners & Lab Scopes (advanced)Keith Wray & Jason Gabrenas, Snap On
 Thermal Imaging DiagnosticsTodd Doty, Carquest/Advance
 Next Level Shop ForemanMike Sitzman, Scotts Automotive
 Basic Welding Skills ClassLincoln Tech Instructor

Owner/Management / Service Advisor Classes

 Course TitleInstructor
 How Effective is Your Marketing – Marketing MetricsMike DeleCruz, Overdryve Inc.
 Emerging Technologies in Auto RepairSusan Starnes, NAPA
 Using AI to Grow Your BusinessGeorge Zeeks, ATI
 Shop Production and Payroll that Drive ProfitsBill Haas, Haas Performance Consulting
 Putting Apprenticeships into PracticeScott Benevidez, Mr. B’s NM
& NAPA Instructor
 Mastering Financial AnalysisMike Bennett, ATI
 Driving Shop Success Through Winning Teams in Today’s EconomyJimmy Alauria, Victory Team
 Becoming a Destination Employer: Hiring the Right Person and Keeping ThemMaylan Newton, ESI
 Emotional Intelligence – Part 1Dana Nkana, Scott’s Auto
 Processes, Procedures, and their Effect on KPI’sMaylan Newton, ESI
 Profits with Purpose – A Sales Model that Employees can EmbraceMike Bennett, ATI
 Build Your Strategic Business AdvantageJimmy Alauria, Victory Team
 Emotional Intelligence – Part 2Dana Nkana, Scott’s Auto
 Is Your Digital Footprint Recession Ready?Jimmy Lea, The Institute for
Automotive Business Excellence
 Utilizing Video to Attract TalentPatrick Egan, Spark
 Habits of Highly Successful AdvisorsPhil Christensen, BG Auto
 Preparing Your Shop to Work on EV’s – for shop owners’ special sessionTom Pacheco, CDOT, Al and Alex Oramas,
PUB Serv CO Rep
 How to Become an Inspiring LeaderCecil Bullard, The Institute for Automotive Business Excellence
 Strategies for Building a Resilient Workforce: Nurturing Leaders for Long-term Success & CommitmentKent Bullard, The Institute for Automotive Business Excellence
 Service Advisor Success Blueprint: Mastering CommunicationBill Haas, Haas Performance Consulting
 Increasing Productivity and Labor ProfitCecil Bullard, The Institute for Automotive Business Excellence
 Recognizing Your Fraud and Theft RiskJanae Stiles, Founder Sixth Gear Solutions
 Succession Planning and Exit StrategyFrank Scandura, Franks Automotive

For detailed class information, click here.

The day kicks off with breakfast burritos and lunch by Brothers BBQ, and a trade show expo for attendees to see and hear about the latest products, tools, equipment and more between classes. For those interested in becoming a sponsor or vendor, click here to download sponsorship opportunities.

In addition to training, there will be “After Party Karting,” sponsored by Advance Auto Parts, with top-of-the-line go karts, a professionally designed course, accurate lap timing, and well-maintained safety gear and equipment.

For more info on the Summit, click here.

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