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SEMA members rally at capitol and advocate for automotive industry growth

California’s legislation has the potential to significantly impact national automotive policy

Sacramento, Calif.—SEMA convened advocates from across California’s automotive aftermarket on June 11 for the annual SEMA California Rally in Sacramento, where business leaders and content creators addressed lawmakers on the key issues affecting the industry.

Joel Ayres, 2015 SEMA Hall of Fame inductee, and Senator Shannon Grove at the 2025 SEMA California Rally in Sacramento.

The event highlighted the significant economic impact of the specialty automotive aftermarket industry in California. SEMA’s members in California play a role in the aftermarket’s $40 billion annual economic contribution, which sustains nearly 150,000 jobs.

California’s legislation has the potential to significantly impact national automotive policy, making SEMA’s advocacy in the state essential for the industry’s future. Advocates discussed Leno’s Law, Proposition 65, emissions compliance and tax credits for manufacturing and R&D equipment, all of which are issues that SEMA is currently addressing, SEMA stated in a news release. 

(Left to right) Christian Robinson, SEMA Director of State Government Affairs; Melanie White, SEMA Board Chair-Elect; and Senator Brian Jones at the 2025 SEMA California Rally in Sacramento.

A reception attended by lawmakers including Senators Bob Archuleta, Steve Choi and Brian Jones and Assemblymembers Mike Fong, Diane Dixon, Leticia Castillo, Dawn Addis and Gail Pellerin. During a luncheon, Sen. Shannon Grove, author of Leno’s Law (Senate Bill 712), delivered a speech on the importance of passing the bill and the intersection of business interests and legislative initiatives affecting the automotive aftermarket. 

For more information, contact Victor Muñoz, SEMA’s senior manager for state government affairs, at victorm@sema.org

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