Combines traditional direct mail with video content, driving customer engagement and delivering measurable results for independent shops
Monument, Colo.—Spark Interactive has announces the launch of ShopView Direct Mail, a marketing solution tailored for independent auto repair shops. The product combines the power of traditional direct mail with immersive video content, driving customer engagement and delivering measurable results.
In a world where consumers receive over 300 digital ads daily, direct mail stands out by providing a personal and tangible experience. According to recent industry data, 72% of consumers engage with direct mail weekly, and 69% say it feels more personal than digital ads. ShopView DM addresses recipients by name right on the front of the postcard and then integrates digital elements like a QR code linked to video tours and online booking options.
Key Features
- Personalized, Engaging Postcards: Unlike batch-printed postcards, each ShopView DM card speaks directly to the recipient, creating a personal connection.
- Video Integration for Trust and Transparency: Customers can scan a QR code on the postcard to view a virtual shop tour, showcasing the shop’s professionalism and building trust before their first visit.
- Actionable Insights and ROI Tracking: Shop owners can monitor campaign performance with metrics like QR scans, video engagement, and call tracking, backed by AI-generated call summaries.
- Cost-Effective and High ROI: With an all-in cost starting at just $0.99 per card, including video production, ShopView DM provides an affordable solution with clear, measurable returns.
- Seamless Offline-to-Online Connection: The direct mail postcard links to an online booking page, making it easy for customers to take immediate action.
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