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Epicor adds comprehensive ‘closed-loop marketing’ feature to CRM solution

New premium feature enables vehicle service businesses to track, optimize results of every marketing campaign

Austin—Epicor has introduced a comprehensive closed-loop marketing feature in the Epicor Service CRM solution, helping automotive service providers accelerate revenue growth by continually optimizing the results of marketing campaigns.

Epicor Service CRM leverages Epicor technologies to help vehicle service businesses attract and retain customers, recapture “drifted away” customers, generate more revenue per vehicle, and maximize their presence in social media and online. The solution offers automated promotions; service reminders; print and digital mailers; online appointment setting; dynamic websites; social media integration; texting tools and other features to help shops build stronger, more profitable customer relationships.

The solution’s new closed-loop marketing feature helps users easily identify the campaigns, messages and other marketing investments that result in service appointments. The solution manages the campaign process from start to finish, ultimately matching campaign recipients with closed invoices to document revenue derived from the initial marketing investment.

“This innovative feature helps shop owners identify which of their marketing investments are performing best in driving growth and customer loyalty,” said Tim Hardin, senior vice president and general manager, Global Auto, Data, and Extend Services, Epicor. “This insight enables them to continually improve campaign results and, in many cases, redeploy resources to other strategic needs.”

Closed-loop marketing is just the latest of several recent enhancements to the Service CRM solution. Epicor earlier this year introduced a mobile app that provides real-time notifications, including service appointment requests, to the users’ iPhone or Android device. Shop owners, managers and service writers also can use the app to send and receive text messages while on the go.

In addition, Epicor recently introduced an optional broadcast texting feature that can blast custom messages to vehicle owners to help increase bay traffic, revenue, and customer satisfaction.

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