Research explores how each generation differs in perceptions of the repair experience and how to market service to them.
Posts tagged as “marketing”
The average response rate for direct mail is 4.4%, higher than email’s 0.12%, but these results rarely materialize after a single touchpoint.
As the SVP, Clients & Partners, and former president of Automotive Management Solutions, Thorley will lead AutoVitals' client team to increase product adoption.
Overdryve will provide customized marketing management services with personalized support and exclusive benefits to association members Gladstone, Mo.—Overdryve, a marketing management company, has announced its…
TIA announces transition of association veteran staff to new roles in marketing and government affairs.
Awards celebrate the marketing achievements in both business-to-business and business-to-consumer markets of the auto care industry.
Ziegler to retire as Senior Sales Manager after a career of more than 47 years in the automotive aftermarket.
