Larry Williams brings more than 13 years of commercial sales leadership experience across the automotive parts, service, and recycling industries
Grand Rapids, Mich.—Auto-Wares has announced the appointment of Larry Williams as Vice President of Sales and Marketing. Williams brings more than 13 years of commercial sales leadership experience across the automotive parts, service, and recycling industries.
A native of Southeast Michigan, he began his career managing Fox Auto Parts, an independent Auto-Wares store, before moving on to lead Redford Auto, a chain of automotive shops.
His experience working on both sides of the counter gives him a firsthand understanding of the needs of both automotive businesses and their customers.
Most recently, Williams served as Vice President of Sales at Fenix Parts, one of the largest automotive recyclers in North America. In that role, he led sales teams with a focus on sales training and business development.
In his new role with Auto-Wares, Williams will lead the company’s sales and marketing teams, with a focus on developing people, strengthening the sales organization, and continuing to build strong relationships with customers and partners.
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