Peterson will lead company growth across the U.S. and will be responsible for unifying all of ISN’s sales channels, marketing and category management
Lakewood, Fla.—Integrated Supply Network (ISN), international distributor of automotive tools, garage equipment and supplies, promoted Pete Peterson to president of its U.S. division. In this position, Peterson will lead ISN’s growth across the U.S. and will be responsible for unifying all of ISN’s sales channels, marketing and category management.
Peterson joined ISN in 2020 as Chief Commercial Officer, after consulting roles with the company. He successfully led ISN through a sales transformation initiative, which streamlined and reorganized the company’s business-to-business channels. As part of this role, Peterson oversaw the sales and marketing teams, as well as commercial operations. Now, category management and digital solutions will also be within his scope.
“ISN experienced double-digit growth in 2020 and 2021 as the market leader, and we’ve made strategic investments in our people, platforms and programs to support our growth and expand on the customer experience,” said Peterson. “We plan to build on that success by further aligning the brands and building strategic commercial relationships.”
Prior to joining ISN, Peterson had experience in leadership positions at several Fortune 500 companies including Tech Data, Brocade, and Xerox, where he led sales, marketing and operations business units. His achievements have been recognized through numerous awards which include Channel Reseller News’ “Top 100 Executives,” and “Top 25 Channel Sales Leaders.”
Peterson’s promotion comes as Mark Majeske steps into the role of Interim CEO of ISN following the departure of Tim Kolbus. Majeske moves into the interim leadership role for the global company after serving as Executive Chairman of the Board. He has served on the ISN Board of Directors for six years and will lead ISN’s search for a permanent CEO.
“We have a very strong senior leadership team at ISN who are running the business,” said Majeske. “Pete will build the frontline relationships with suppliers and customers, which allows me to maintain the focus on overall profitability and to find a CEO who will lead and direct ISN as an international business.”