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BendPak announces management team changes

Sean Price moves to a newly created position, David Reunert takes over as director of sales, Tyler Rex becomes senior director of marketing

Agoura Hills, Calif.—Vehicle service equipment and consumer products manufacturer BendPak Inc. has announced changes to its management team.

• Sean Price moves to a newly created position as director of quality control, product development and management for the Special Products Division.

• David Reunert joins BendPak to take over for Price as director of sales operations.

• Tyler Rex rejoins the company in a new position as senior director of marketing.

Sean Price

Price has more than 20 years of sales and marketing experience. He joined BendPak in January 2023 and has been integral to its sales growth over the last two years. In his new role, he’ll manage the complete lifecycle of new products, from planning to launch. He’s also charged of implementing and overseeing quality assurance programs, driving continuous improvement initiatives, and managing the quality control team.

David Reunert

Reunert will lead BendPak’s sales and revenue teams. Among other ventures, he has worked for a number of luxury automotive dealers, setting sales records for more than 15 years. Most recently, he served as region director for Putnam Leasing Company, helping develop and scale private leasing operations across the western United States.

Tyler Rex

Rex has more than 15 years’ experience in digital marketing and demand generation across both global enterprises and startup environments. He was BendPak director of digital marketing from 2016 to 2022, playing a pivotal role in elevating the company’s digital presence through e-commerce strategies, digital advertising, content creation and SEO. For the last two years, he served as head of demand generation and digital marketing for 3D printing company Nexa3D, spearheading high-impact strategies that significantly increased brand awareness and revenue. As senior director of marketing, he will lead digital, print, video and social media marketing across all BendPak brands and product lines.

Price, Reunert and Rex are all based at BendPak’s corporate headquarters in Agoura Hills, Calif.

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