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At-home auto maintenance and repair company raises $2.6 million and rebrands

Goodhood, formerly FixMyCar, is rolling out its subscription-based car maintenance and repair business to markets nationwide

Ann Arbor, Mich.—Goodhood, a subscription-based tech company in the auto maintenance and repair industry, has rebranded and raised $2.6 million in seed funding.

Goodhood connects car owners to technicians for at-home maintenance and repairs. A monthly subscription allows users to browse, book, and manage service appointments through the platform.

The company, originally called FixMyCar, began in Detroit and other core markets. Bullish, a consumer investment firm and brand agency, led a rebranding effort to help Salla and team better communicate their unique proposition. The resulting name — Goodhood — and visual identity system are designed to capture how stress-free car care.

“Time-starved Americans are increasingly turning to do-it-for-me (DIFM) services, but the automotive industry has been largely destination and supply-side dominant,” said Brent Vartan, Managing Partner at Bullish. “Goodhood has unique empathy for this challenge and is obsessed with delivering a superior customer experience across a number of key markets. We are excited to partner with Prashant in driving the company’s expansion.”

Goodhood will use the seed funding to develop its technology and operations, including launching a new Auto Club subscription service and expanding into new geographies nationally.

With all services performed in the member’s driveway, free unlimited oil changes, and discounts on all other car repair services, Goodhood’s Auto Club’s mobile app is designed to make car ownership more convenient and affordable. Future plans for the Auto Club include the addition of roadside assistance and insurance services.

“We’re laser-focused on delivering a great customer experience while strategically adding more value to the subscription. Eventually, you will just need one app on your phone to conveniently manage your car after purchase,” added Salla.

With the support of its investors, Goodhood is currently rolling out to driveways across Texas and Michigan, while looking toward national expansion.

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