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‘Techs Talk’ survey launches to gain insights from next generation technicians

The TechForce Foundation survey will provide industry insights on needs and expectations of future and newly employed working techs to best shape recruitment and retention strategies

Phoenix—TechForce Foundation has launched its Techs Talk survey, designed to uncover insights into the perspectives, values, and experiences of aspiring technician students and new working technicians. The results of this study will enable industry, schools, and employers to adapt strategies to meet the evolving needs and desires of this up-and-coming workforce.  

To take the survey, visit

“Most technician surveys in the marketplace today are heavily skewed by responses from GenX and Boomers. TechForce Foundation wants to specifically gather insights from GenZ future techs and new working techs within their first two years of employment. This gives us better data in building the workforce going forward, and knowledge to address the crippling technician shortage,” says Jennifer Maher, CEO of TechForce Foundation. 

The pressing national demand for top-tier technicians has created three job openings for every tech school graduate today. Despite the opportunity, many young people hesitate to commit to technician careers or quit being a tech after just two years of employment. “We hear anecdotal reasons ranging from the cost of training and tools, a desire for certain compensation or work/life balance, to stigmas or lack of clarity involving the career path. It’s time we have solid data as to what this aspiring workforce truly wants and needs.” 

TechForce encourages all working technicians within their first two years of employment and all high school and post-secondary students enrolled in automotive, aviation, collision, diesel, restoration, welding, and other related programs to take the survey and let their voices be heard. 

The survey, hosted by TechForce Foundation in partnership with Endeavor Business Intelligence, an independent market research firm, is designed to collect both quantitative and qualitative latitudinal data. The survey is anonymous so that participants are free to be transparent when sharing their voices. Results will be shared publicly, when available.

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