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Gold Eagle Company announces executive leadership changes

CEO Marc Blackman transitions to CEO and chairman of the board, Matthew Banach is promoted to chief operating officer and chief marketing officer

Chicago—Gold Eagle Company, a 90-plus year, family-owned manufacturer of performance chemicals for the automotive aftermarket and other markets, has announced the promotion of CEO Marc Blackman to CEO and Chairman of the Board, replacing co-owner Rich Hirsch who is retiring from the board. Additionally, Executive Vice President of Market Innovation Matthew Banach has been promoted to Chief Operating Officer and Chief Marketing Officer.

Gold Eagle Company offers brands such as STA-BIL fuel stabilizers, 303 cleaners and protectants, HEET Gas-Line Antifreeze, 104+ Octane Boost and TriNova. The company purchased Lubrication Specialties, manufacturer of Hot Shot’s Secret performance additives and lubricants, in 2022. 

Blackman first joined Gold Eagle Company in 1993 as the company’s Private Brands Sales Manager before becoming VP of Sales and VP of Sales and Marketing. He was named President and COO in 2001 before being promoted to President and CEO in 2007. In 2014, he transitioned solely to CEO, effectively holding this position for the last 8 years. 

Banach first began his career at Gold Eagle in 2011 as a technical sales representative. He was promoted to Brand Creative Director in 2017 before becoming Senior Director of Marketing in 2018 and Vice President of Marketing 2020. For the last three years, he has served as Executive Vice President of Market Innovation.

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