ProColor Collision opens first location in Georgia

Owner’s decision to join the network was influenced by his two adult sons, who have shown interest in carrying on the shop’s legacy

Dalton, Ga.—ProColor Collision Dalton marks ProColor Collision’s first location in the state of Georgia and represents the brand’s continued expansion across the eastern U.S.

The newest independently owned and operated ProColor Collision repair facility serves drivers across North Georgia and South Tennessee from its updated, expanded location in Dalton, Georgia.

The shop is owned and operated by Chris James, a lifelong Dalton resident with more than eight years of hands-on collision repair experience and a career spanning insurance, mechanical, parts, paint, and fixed operations leadership.

James said his journey into ownership came from a desire to finally “bet on himself” after years of helping other shops streamline operations and deliver strong customer outcomes. His decision to join ProColor Collision was ultimately influenced by his two adult sons, who have shown interest in carrying on the shop’s legacy.

“I knew that if my sons were going to step into this business one day, they needed a partner behind them that would support their growth,” said James. “ProColor Collision offers exactly that — resources, structure, and guidance — while allowing us to maintain full ownership and control of the business we’ve built.”

The shop has had no staff turnover, with the same employees who started with James years ago still serving customers today. “Their loyalty speaks volumes,” said James. “It shows how much they’ve bought into our process, and it ensures our customers receive consistent, high‑quality service every single time.”

The shop recently underwent a major expansion, adding 5,000 square feet of workspace to support growing demand and provide technicians with more room to work efficiently. The facility is equipped with advanced capabilities, including a modern Spanesi frame machine, OEM‑certified GYS spot welders, and a full suite of freon machines for a wide range of vehicle needs.

ProColor Collision Dalton serves a predominantly truck‑heavy market, with many customers driving full‑size pickup trucks common throughout North Georgia’s “truck country.” The team is equipped and experienced to repair vehicles of all makes, models, shapes, and sizes, ensuring every driver receives expert, dependable service.

The shop has also earned notable community recognition; formerly operating as Dalton Collision Center, it received the prestigious 2023 Best of Georgia Award, an honor determined entirely by customer votes.

James said he emphasizes that exceptional communication is at the heart of the customer experience his team provides. “Any time there’s an issue in this industry, it always comes back to communication,” he said. “That’s why we prioritize customer updates and hold daily production meetings to ensure parts, repair steps, and paint timelines stay on track.”

The shop sponsors all four area high schools — across all sports and activities — as well as Northstar School.

“Chris embodies what it means to be a ProColor Collision owner — local roots, operational expertise, and a commitment to quality,” said Nicky Woerner, Vice President of Sales and Operations, ProColor Collision USA.