Refinity combines a number of different software solutions into one cloud-based solution, increasing efficiency in time and resources for collision shops
Muenster, Germany—BASF’s Coatings division launches Refinity, a new, cloud-based, digital platform for its body shop customers. Refinity will provide customers with a seamless digital experience designed to drive efficiency in the areas of color, business, training and support solutions.
The platform will also feature links to selected partners offerings to further connect customers to industry digital offerings that drive profitability and efficiency into the overall body shop process.
Refinity is a new brand and an all-new global value proposition for refinish customers. It combines a number of different software solutions into one secure, easy-to-use cloud-based solution, increasing efficiency in time and resources. The cloud platform will not only allow for automatic updates but will open the door for continuous improvement opportunities and future offerings.
Refinity is currently available for customers online on a pay-as-you-go basis. Global country-wide rollouts will begin in October 2021.
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