The partnership includes 50 markets for body shops where BMW Group is not present with its private label
Muenster, Germany—BASF’s Coatings division has announced that BMW Group has selected the refinish brands Glasurit and R-M among their preferred paint brands for its aftersales network. The partnership includes 50 markets where BMW Group is not present with its private label. The Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolio will be introduced to body shops worldwide.
BASF Coatings offers BMW and MINI body shops a range of refinish solutions with process efficiency and product quality. Additional training solutions will equip BMW Group’s body shop painters and owners with the necessary skills to foster a sustainable environment within their operations.
“By partnering with BMW Group, we are excited to contribute to the future of body shop sustainability,” stated Chris Jackman, Director, Global Strategic Account Management at BASF Coatings. “Our premium portfolio Glasurit 100 Line and R-M Agilis stands out for its exceptional performance, achieving less process time compared to standard basecoat lines. Its advanced formulation also significantly reduces material consumption per application. Moreover, our ability to simplify certain 3-stage colors into 2-stage colors further enhances speed and sustainability in the refinish process.”
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