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CarLove continues growth in Atlanta market

The new CarLove franchise will offer automotive paint repair services from a mobile unit in the Atlanta-metro area

Atlanta—Total Car Franchising Corporation, the franchisor of Colors on Parade and CarLove mobile automotive paint and dent repair, has announced the opening of its newest franchise unit in Atlanta. Servicing the Metro Atlanta area, the new franchise is owned and operated by Leonel Alcantara.

Alcantara has more than four years of experience in the automotive industry doing wheel repair and auto body customization. For the past several months, he has been working with Atlanta area developer, Rob Ocello, learning the ins and outs of CarLove’s proprietary paint repair processes and what it takes to operate a franchise. Alcantara attended the Total Car Franchising Corporation paint repair certification class in Conway, S.C., and is now back in Atlanta getting his new CarLove business underway.

Working alongside Ocello and the other CarLove franchise owners in the Atlanta-metro area, Alcantara will bring ecoSMART automotive repair services to his community. In addition, the new franchise will provide car dealerships with reconditioning services.

“As we continue to grow Colors on Parade & CarLove with more units across the country, it is a goal to make convenient, affordable mobile paint and dent repair services accessible for our customers,” said Jeff Cox, president of Total Car Franchising Corporation. “A key component to doing so is our group of passionate franchisees who provide a high-level of expertise and professionalism to our customers. ”

With more than 30 years of experience and over 250 operating franchises across the U.S., Colors on Parade is consistently ranked by Entrepreneur magazine as one of the nation’s top automotive franchise systems. The company’s training and certification process allows new franchisees to provide customer services safely on-site while using an exclusive process.

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