The company plans to expand the factory in two phases and will create 1,000 new manufacturing jobs at its Rome, Georgia, facility
Atlanta—Governor Brian P. Kemp announced on Tuesday that Pirelli will embark on a multi-year, $1.2 billion expansion of its existing facility in Rome, Georgia, creating 1,000 new jobs.
The company plans to expand the factory in two phases: first adding latest-generation Pirelli robotics equipment, followed by the addition of a traditional manufacturing process which will require more hiring. Pirelli expects to begin the bulk of hiring in 2029, with the facility projected to be at full operations in 2033
Governor and First Lady Kemp previously met with Pirelli’s executives while leading an economic mission to Italy in 2024, laying the groundwork for this announcement.
“This historic investment will expand Pirelli’s footprint with roughly five times more positions than they currently employ across the region,” Gov. Kemp said.
Headquartered in Italy, Pirelli located its U.S. headquarters and manufacturing facility in Rome, Georgia, in 2002. Pirelli currently employs 234 Georgians through its operations in the state.
“The U.S. is one of Pirelli’s most important markets and offers significant opportunities for growth,” said Claudio Zanardo, CEO of Pirelli North America. “The expansion of our Rome facility strengthens our ‘local for local’ strategy, increasing our manufacturing capacity in the U.S. while introducing the latest-generation technologies, such as the Cyber Tyre, and advanced robotics.”
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