“Customers want to believe that an estimator cares about their problems and needs. They want to know that someone is explaining and educating, not selling.”
Posts published in “Columnists”
Most shops “sell” parts and labor with dollars attached to it as their value. However, what customers really want to buy is peace of mind.
As you continue business, your focus will be the health and safety of your employees and the concerns of your customers.
Find out how close they are to a “top performer” before proceeding and spending time and resources with the applicant.
Implementing a process that assesses the candidate prior to hiring will determine if they are a natural top performer for your position.
I look forward to delivering insightful shop and business features, inspiring industry leader profiles, legislative developments, training and education opportunities, and more.
Paul E. Grech, 76, worked as a mechanic for 60 years and owned the former San Franciso shop, Allied Engine & Auto Repair, before retiring. In this column series, Grech shares his experiences as a shop owner. This installment reflects on data access and the ALDL, and ASCCA.
