Former SEMA board member died on Wednesday morning, May 12, after battling COVID 19, leaving a legacy in automotive and heavy-duty aftermarket marketing
Whites Creek, Tenn.—Martin & Company (M&C), a full-service marketing firm specializing in national automotive aftermarket brand building, has announced the passing of the firm’s co-founder and CFO, Randal “Randy” L. Martin. He was born July 12, 1948, in Owensboro, Ky., and died on Wednesday morning, May 12, after battling COVID 19.
Martin is the spouse of Zan Martin, president and co-founder, and former serving member of the SEMA Board of Directors and a former SBN Chair. The full service agency located in close proximity to Nashville is one of a few in the nation that focuses almost exclusively on the automotive aftermarket. Over the years, they have assisted in the growth of many iconic brands – E3 Spark Plugs, MAHLE Motorsport, American Powertrain, Cherry Bomb and more. After attending a SEMA show in 1993 while Zan Martin was serving as vice president of Burroughs & Associates, he suggested that they start their own agency.
Both had worked previously for a Nashville based ad agency and the decision to strike out on their own was solidified as he sketched the company’s logo onto a cocktail napkin on the flight home. Under their joint leadership for 27 years, Martin & Company is now one of the premier agencies to service the automotive and heavy-duty aftermarket and ancillary markets – RV, marine and powersports.
Zan Martin said, “I am totally heartbroken. Randy was the creative and financial genius at the agency. He has been my rock, my companion, my best friend and my trusted advisor. Through his direction the company has managed many difficult times of recessions, growth spurts and unforeseen changes; and always we came out stronger and better. I feel comforted by my family and friends, teammates and the many associates that have reached out with your condolences. Thank you.”
For more information about Randy Martin’s professional and artistic life as a songwriter, artist and sculptor, read his obituary here. In lieu of flowers, the family requests donations to be made to either the National Audubon Society or Martin Methodist College, c/o Starnes Scholarship Fund, 433 W. Madison St., Pulaski, TN 38478.