Mary Steele, executive director of ASA Florida, is named to the new role
North Richland Hills, Texas—The Automotive Service Association has named Mary Steele, AMAM, executive director of ASA Florida, as the new regional executive director of the Southeast Region of ASA. The new role is effective immediately.
In September, ASA, the oldest and largest association representing independent mechanical and collision shops, announced it is transitioning to a new association model.
Under the new model, existing state affiliate agreements will dissolve, and a 50-state regional structure will take its place. Steele will oversee the Southeast Region, which covers the territory of Florida, Mississippi, Georgia, Alabama, Kentucky, Tennessee, North Carolina and South Carolina.
An industry veteran, Steele first began working as a bookkeeper for an independent, family-owned shop at 18 in her native home state of Pennsylvania and later moved into a service manager role. She later joined her husband in purchasing a shop in Bucks County, Pa. She also earned her accredited master automotive manager from the Automotive Management Institute (AMi) in 2017.
Along with running the shop, Steele served as executive director of ASA of Pennsylvania, launching its Super Saturday annual training event. After 11 years of shop ownership, Steele and her husband moved to Florida, where she became the executive director of ASA Florida, while her husband serves as a NAPA Autotech trainer. With a commitment to quality training, she launched ASA Florida’s Foundations training program at the Daytona Speedway. Steele also serves on the AMi Board of Trustees.
Steele will continue to be based in her home state of Florida. She can be reached at southeast@asashop.org.
Under ASA’s re-envisioned regional structure, it will allow the organization to expand its reach and improve member benefits including advocacy, education, events, and training for independent repair shops across the country. Among other changes is a new and improved fee schedule for members. Membership dues will transition to a single monthly subscription at a low rate.
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