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Sonic Tools launches program to improve tech recruiting and retention

Pathway Program ensures entry-level techs don’t initially overbuy tools while also empowering them to affordably upgrade at the right time

Auburn, Ala.—Sonic Tools USA today introduced its Sonic Pathway Program, an affordable method for dealerships and repair and service centers to supply tools directly to its technicians with specialty pricing.

From the moment a candidate is hired through to becoming a master technician, the tool costs are covered by the employer, and toolsets are upgraded as the technician rises in rank.  

The Pathway Program starts with a 255-piece basic toolset and S12 XD Toolbox, available for $4,500. As the technician’s skill level grows, the employer can upgrade the set to the more comprehensive intermediate 456-piece toolset, for $1,750, then, the advanced 672-piece toolset for an additional $3,250, to better match the needs and skill level of the technician.

The program ensures that technicians don’t initially overbuy tools at the start of their respective careers they won’t need yet, while also empowering them to affordably upgrade at the right time. It also removes one of the largest barriers to entry, the investment in a toolset, for new automotive trade school technician graduates. 

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