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Posts tagged as “schmidt auto care”

Corporate cosmetic pro brings branding savvy to shop

Erich Schmidt had worked for many years as a technician at a local dealership before he opened his own shop, Schmidt Auto Care, in 2009. His wife and partner, Lauralee, joined shop operations in 2014 and became full time in 2016 armed with business experience.

Corporate cosmetic pro brings branding savvy to shop

By Rob Merwin on June 11, 2020

Lauralee Schmidt left her high-level business career to join her husband at Ohio’s Schmidt Auto Care to build brand and culture.