August marked the first month in 2026 that the industry ATP surpassed $50,000; the most affordable segments increased more than average.
Posts tagged as “new vehicle sales”
The industry will experience a shift in DIFM market share and parts proliferation will significantly rise as lower new auto sales increase the average age of vehicles.
"For consumers holding out for the traditional summer selldown events, the reality of this market is going to be a tough pill to swallow,” says Edmunds.
Hybrid vehicles were 15.2% year to date through May while battery electric vehicle sales fell significantly, down 30.8%.
Buyers today are more affluent than ever, so they may not be as impacted by inflationary pressures as much as other consumers.
OEMs have indicated, however, that it will take sustained gas prices of greater than $5 a gallon before a big industry-wide shift in the vehicle mix.
March, however, typically sees stronger sales compared to February, but ongoing affordability issues, inflationary pressures and interest rates are affecting the market.
