Patel joins Sonic after a tenure as SVP of marketing and merchandising at ISN and roles at Advance Auto Parts / Carquest, Pep Boys, XL Parts, and NAPA.
Posts tagged as “auto parts”
His most recent role at First Brands saw him lead significant product line growth while supporting customers through hands-on training and account management.
These trends will directly shape the training curriculum and hands-on learning opportunities featured at the 2026 Worldpac STX, Aug. 19-23, in Maryland.
The event welcomed a broad cross section of the aftermarket, including store managers, outside sales representatives, territory, regional, and district managers, and others.
The three-location store is owned by Frank Marz and his business partner, Matt Green, who bring than two decades of industry experience to APA/TruStar.
The company launched in 2023 and has since grown across the East Bay and South Bay with other locations in Fremont, San Jose, Campbell, and San Ramon.
Owners Randy and Annita Flatland have served the Decorah community for decades and built strong relationships with employees and customers.
