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Price Simms Family Dealerships acquire two Ford dealerships in Sacramento

Acquisition of Downtown Ford and Harrold Ford from the Victory Automotive Group adds two stores to their now 28-store lineup

Sacramento, Calif.—Price Simms Family Dealerships, one of the largest privately held Automotive Groups in Northern California, has completed the acquisition of Downtown Ford and Harrold Ford from the Victory Automotive Group, adding two stores to their now 28-store lineup.

Price Simms CEO Adam Simms said, “The two dealerships are among the largest Ford stores in Sacramento, and we’re excited for this new opportunity. The talent at both stores has put us in a position to become stronger and I’m pleased to welcome our new teammates.

“To grow our business into nearby Sacramento is tremendously exciting for our organization and we look forward to making significant capital improvements and supporting our surrounding neighborhoods. My family used to live here and it’s very exciting for me to return and once again contribute to this amazing community.”

Price Simms owns and operates a portfolio of dealerships throughout the San Francisco Bay Area including several award-winning high-volume Toyota and Ford stores, the first two Polestar dealerships in the US, and various luxury stores including Rolls-Royce, Lamborghini, McLaren, Mercedes and more.

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