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Dick Adams Automotive to become first Bosch Auto Service franchisee in Salinas, California

Longtime family-owned shop will rebrand as Bosch Auto Service Salinas and will receive upgrades, new alignment machine and ADAS servicing equipment

Salinas, Calif.—Bosch Auto Service has announced its first shop franchisee in Salinas, Calif. Jim Adams, owner of Dick Adams Automotive, is the first owner to join the Bosch Auto Service Franchise. The shop will be rebranded Bosch Auto Service Salinas

“I want to ensure that my business is equipped and ready for the future — my dad, wife and I built this business from scratch, and we’d like it to continue to thrive without selling,” said Adams. “The Bosch Auto Service Franchise program offered the ideal solution. We get to maintain our family business success while receiving substantial support from Bosch, including access to training, equipment, technology and business support.”

Dick Adams Automotive opened in 1976 after Jim and his father, Dick Adams, aspired to become automotive shop owners. Together, the Adams’ built a team of technicians, service writers and support staff, including Ruben Castillo, general manager, who has worked at Dick Adams Automotive for the last 25 years.

Castillo has run the business alongside Jim for the last seven years. After over four decades of service, Jim began considering the future of Dick Adams Automotive — he wanted to maintain his loyal customer base, talented staff and family legacy, but he said he was unsure of his options outside of selling. He was offered a buy-out and decided he didn’t want to sell his family business — that’s when he learned about the Bosch Auto Service Franchise program.

Shops who join the franchise will gain access to Bosch resources, tools, equipment and new technology for their business.

“Bosch has an extensive history of success and expertise working directly with shop owners and technicians globally,” said Uli Jaschek, the CEO of the Bosch Auto Service franchise. “As a trusted partner to the workshop, we’re proud to offer our franchisees the tools and resources they need to evolve and grow with the industry — and Bosch Auto Service Salinas is the first example of what this will look like.”

As a Bosch Auto Service Franchise, workshops have access to:

  • Custom business solutions including dedicated consultants who specialize in fixed operations and workshop financial planning
  • Technical training through a Bosch cultivated Learning Management System
  • Marketing resources including customer acquisition, retention programs and analytics
  • Strategic partnerships to increase value, efficiency and business growth
  • Brand Recognition with Bosch’s extensive history of quality service and parts across business groups, including the technical services industry

Bosch Auto Service Salinas will receive shop upgrades, including a full interior and exterior Bosch Auto Service workshop rebrand, a new vehicle alignment machine and a new DAS 3000 for ADAS calibration and servicing. The shop is expected to open its doors under the Bosch Auto Service brand in May.

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