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Denver-area collision shop owner innovates and renovates during pandemic

CARSTAR Alpine Auto Body and CARSTAR Jordan Road Collision rely on established shop processes to weather business downturn

Denver—Since Covid-19 first hit North America at the end of March, the rate of mobility among Americans for both work and recreation have decreased 20-30 percent, affecting more industries than anticipated. A Denver-area collision repairer decided to take advantage of the unexpected downtime to reinvest in his two shops.

“We have been affected like everyone else, but our ‘culture of process’ helps keep our business going,” Gary Boesel says.

“The time to prepare for stormy weather is not when clouds are on the horizon, but when the sun is shining at its brightest,” said Gary Boesel, owner of CARSTAR Alpine Auto Body in Aurora and CARSTAR Jordan Road Collision in Centennial. “We have been affected like everyone else, but our ‘culture of process’ helps keep our business going. During any sort of downtime, our process helps inform us what should be done in the facility, like analyzing our existing repair procedures, finding new business in unique places, making any updates to the store, participating in industry training or earning new professional certifications.”

While collision repair facilities were declared “essential businesses,” almost all of them saw declines in business as people stopped driving during quarantine. Both locations are I-CAR Gold and have factory certifications.

Boesel and his wife, Stacy, who are members of ASA Colorado, have been providing collision repair services in the Aurora and Denver area for more than 30 years. CARSTAR Alpine Auto Body has also been a member of the Better Business Bureau for more than 25 years and has been awarded a Gold Star by the BBB.

Wayne Houston is the general manager of CARSTAR Alpine and has been with the shop for more than 25 years. Kelly Domer is general manager of Jordan Road CARSTAR Collision and Scott Redus is the parts manager with more than 30 years experience.

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