Santa Ana, Calif.—Yokohama Tire announced several improvements to its consumer associate dealer program, Adavantage. According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.
“We remain committed to the independent tire dealer, and now the best rewards program just got better,” Sweeney said. “With the new enhancements, there’s never been a better time to be a Yokohama Associate Dealer.”
Among the upgrades are increased payouts and the return of Tier+ with a new lower minimum unit requirement.