"When your marketing is repeatedly about discounting, whether it’s a flyer/mailer or in person, the marketing/discount can mislead customers into believing that your shop has false retail pricing," says Dave Schedin.
Aftermarket Matters
Colorado dealership Perkins Motors make adjustments to wholesale department operations as state’s coronavirus expects to spike.
Oregon-based collision distributor uses newly developed technology to service shops amid the pandemic; builds and reinforces supply chain partnerships.
“Businesses need to understand now more than ever how best to handle the human dynamics affecting their employees, customers and communities," says Michael Smith
St. Louis-area locations have been less affected by the coronavirus than Stone Wheel’s Chicago-metro market
Imagine getting a bucket of ice-cold water thrown at you unexpectedly. That’s what this pandemic feels like.
“Despite the headlines, there are many great stories of people helping one another. I get to see the good in people every day," says Joel Ayres, AACF.
