“Customers want to believe that an estimator cares about their problems and needs. They want to know that someone is explaining and educating, not selling.”
Aftermarket Matters
The National Institute for Automotive Service Excellence (ASE) is hosting a free webinar on Thursday, March 26, entitled “ASE Section 609 Update and Other MVAC Service News.”
Most shops “sell” parts and labor with dollars attached to it as their value. However, what customers really want to buy is peace of mind.
In light of the recent spread of COVID-19, the California Autobody Association's San Diego Chapter is postponing its Bureau of Automotive Repair (BAR) presentation on March 25.
Mark Calzia of M.C. Tire & Automotive in Moline, Ill., is the 2020 Technician of the Year. Mark Calzia (left) achieved the highest score on a custom ASE exam given to U.S. finalists in San Antonio, Texas. On his left is JC Washbish, vice president of sales and marketing for Auto Value and Bumper to Bumper.
Memorial services will be Saturday, March 21, at Hamilton’s on Westown Parkway in West Des Moines from 1-4 p.m.
